Business Intelligence

Optimizing and Implementing Analytics: Are Businesses Ready for the Future?

According to IDG, by 2020 the data we create and copy every year will reach a staggering 44 zettabytes, or 44 trillion gigabytes. This overabundance of data creates many troublesome issues for businesses today. Businesses who are looking to accurately analyze their collected data, to increase market share and gain competitive advantage. To help clear the air about analytics, we spoke with, Marc Vollenweider, author of the book, Mind and Machine. Through the book, Vollenweider, hopes to demystify analytics and offer IT and business professionals guidance on how to maximize its potential and thereby, enhance their organization’s most critical business functions. 

Track: Technical Briefings
In-depth information on new technologies, techniques and solution providers.

Learning Objectives:

After successfully completing this segment you should be able to:

  • Recognize the critical nature of data analytics in business today
  • Understand how organizations can make the most of their data and information  
  • Identify misconceptions about analytics
  • Discuss how organizations should approach data analytics to ensure successful outcomes

Speaker / Author:

Marc Vollenweider is the CEO and co-founder of Evalueserve, a global provider of research, analytics, and data management solutions. As a former partner at McKinsey & Company in Zurich and India, Marc developed a deep interest in the world of data analytics, particularly how human minds and smart machines can successfully complement each other. He saw the potential for companies to enhance productivity, shorten their time-to-market, improve quality, and gain new capabilities by leveraging mind+machine. He studied Telecommunications Engineering at the Swiss Federal Institute of Technology in Zurich, and went on to earn an MBA from INSEAD in France in 1991. 

Price (USD)

Standard Rate: $29.00
Subscribers: $29.00
Pillsbury U Online: $29.00
Metro State Univ: $29.00


Course Code : WIT-1960

Length : 32min

Format Type : eLearning

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