Cloud Computing & Virtualization

Cloud Computing Case Studies: New Business Ventures Using the Cloud (Straight Talk)

Course Overview
This course, the second of a 3-part series, introduces case studies as learning technique. It builds on the first course and is a stepping stone to the third. The course begins by identifying where cloud computing can have the greatest impact in the area of new business ventures. Using a case study, the major considerations in a new business launch, from an IT perspective, are presented. The case discusses the dynamics of a new business launch in an environment that is unpredictable and where cost and timing issues are important; thus making it relevant to the world of modern day business.

After the mid-review questions, the integration of cloud computing and social media is explored, covering how to view social media, major media outlets and, using Ford Motor Company as an example, how major companies are using this new phenomenon.

The course concludes with a second case study involving the launch of a new product line into adjacent markets. The key topics include: leverage opportunities, sales support, business intelligence, customization, financial structure, roll out and partnering.

Track: Straight Talk
Straightforward explanations of key technologies and their business value

Learning Objectives:

After completing this course, the course participant should be able to:

  • Identify the key impact of cloud computing in the modern day business model.
  • Define the focus of business strategies and tactics.
  • Recognize the process for dealing with complexity.
  • Understand the factors for consideration in a new business launch in an uncertain market.
  • Explain the key components that link cloud computing and social media.
  • Recognize a sales support system.
  • Understand the role of partnering and business intelligence in a new business venture.

Content Partner:


Prerequisites/Advanced Preparation:


Speaker / Author:

Photo of Michael Hugos

Michael Hugos - Presenter
Mich'l Hugos is chief information officer of Network Services Company, a $6.8 billion distribution organization that serves customers across North America. He guided the company through the development and rollout of a suite of Internet based e-business and supply chain systems. Mr. Hugos has more than 20 years of corporate and consulting experience in all aspects of information technology. Prior to joining Network Services, he was a practice director in the Supply Chain Management practice of Covansys, Inc. an international consulting firm. Earlier in his career, Mr. Hugos was a founder and principal of Effective Systems, Inc., an information technology and management consulting firm. He went on to become the director of Systems Planning and Development for Anixter International, a $3 billion distributor of electronic and communications products. At Anixter, he led the project team that built the company's worldwide systems for customer contact management, sales support, quote generation and inventory control. Mike's undergraduate degree is in architecture and urban planning from the University of Cincinnati. He earned his M.B.A. from Northwestern University, J.L. Kellogg Graduate School of Management, with a joint major in finance and management information systems. He is the author of the recent book, 'Essentials of Supply Chain Management,' published by John Wiley & Sons.

Software & Hardware Requirements:

  • 56k or Greater Internet Connection
  • Adobe Acrobat® Reader for the .pdf files
  • Adobe® Flash® Player 8 or higher
  • Modern DHTML Compatible Browser
  • Ram: 256 MB minimum
  • Sound card with speakers/headphones
  • Windows or Mac OS

Price (USD)

Standard Rate: $29.00
Subscribers: $29.00
Pillsbury U Online: $29.00
Metro State Univ: FREE


Course Code : WIT-1773

Course Level : Overview

Passing Grade : 70%
Format Type : eLearning
Length : 36min

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