Customer Relationship Management

CRM: Current Trends and Strategies (Straight Talk)

Course Overview
You don't have to work in IT or even run a business to be very familiar with the time honored acronym C-R-M; which boldly represents those three critically important words, Customer Relationship Management.

In this report Mark Smith, President of CRM solution provider, Provenir, helps viewers understand the components and strategies of today's new CRM. By viewing this program we hope to enable IT and business executives to gain the knowledge and understanding needed to succeed with today's CRM in their home organizations.

Track: Straight Talk
Straight forward explanations of key technologies and their business value

Learning Objectives:

Upon successful completion of this segment, you should be able to:

  • Understand the current landscape of CRM from both a business and technology perspective;
  • Recognize the leading technology trends that are influencing CRM today;
  • Identify best practices for CRM;
  • Discuss what the future may hold for CRM down the line.

Content Partner:


Speaker / Author:

Photo of Mark Smith

Mark Smith

A 20+ year analytics and customer marketing veteran, Mark is a true data scientist. Holding a Ph.D. in mathematics and statistics from the University of Edinburgh, he has also worked with the University’s parallel computing center. Mark has spent his entire business career focused on the application of advanced statistical and computing techniques to solve real-world business problems. He frequently shares these experiences in industry conferences, blogs, and news articles. Prior to joining Provenir, Mark held leadership positions at Pitney Bowes Software, Portrait Software, and was the founder and President of the celebrated predictive analytics software firm, Quadstone.

Software & Hardware Requirements:

  • 56k or Greater Internet Connection
  • Adobe Acrobat® Reader for the .pdf files
  • Adobe® Flash® Player 9 or higher
  • Modern DHTML Compatible Browser
  • Ram: 256 MB minimum
  • Sound card with speakers/headphones
  • Windows or Mac OS


Price (USD)

Standard Rate: $29.00
Subscribers: $29.00
Pillsbury U Online: $29.00
Metro State Univ: FREE


Course Code : WIT-1890

Release Date : 07/01/2016
Expire Date : 08/01/2018
Credits :
CEU 0.50
ISC 0.50
PMI PDU 0.50

Course Level : N/A

Passing Grade : 70%
Format Type : eLearning

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