Customer Relationship Management

Customer Engagement Today: A Revolutionary Approach (On the Horizon)

Course Overview
What is a top-of-mind issue for business and IT leaders today? Well, the title of our report is sure to give it away. It's of course, the customer.

In this report, we’ll be talking with technologist, Alan Trefler, author of the popular new book, ''Build for Change: Revolutionizing Customer Engagement through Continuous Digital Innovation.'' We'll ask the author to discuss the details of his book, give us his take on today's customer, and explain what organizations can do to survive this current time of great ''customer stress.'' By watching this program viewers will gain valuable insight into the brave new world of the customer engagement.

Track: On the Horizon
Executive briefings that identify emerging technologies and their impact on business

Learning Objectives:

Upon successful completion of this segment, you should be able to:
  • Understand why customer engagements are so very different today;
  • Identify what IT and business leaders need to do to meet current customer challenges;
  • Understand the importance of effectively managing and analyzing customer data.

Content Partner:


Speaker / Author:

Photo of Alan Trefler

Alan Trefler

Alan Trefler is the Founder and Chief Executive Officer of Pegasystems. He also serves as Chairman of the Pegasystems Board of Directors.

Alan was named The American Business Award's, “Software CEO of the Year,” for 2009. He was also named, “Public Company CEO of the Year,” in 2011 by the Massachusetts Technology Leadership Council.  Alan, has frequently presented to international audiences, written for major publications, and consulted extensively in the use of advanced technologies and work automation. He holds a degree with distinction in Economics and Computer Science from Dartmouth College.

Software & Hardware Requirements:

  • 56k or Greater Internet Connection
  • Adobe Acrobat® Reader for the .pdf files
  • Adobe® Flash® Player 9 or higher
  • Modern DHTML Compatible Browser
  • Ram: 256 MB minimum
  • Sound card with speakers/headphones
  • Windows or Mac OS


Price (USD)

Standard Rate: $29.00
Subscribers: $29.00
Pillsbury U Online: $29.00
Metro State Univ: FREE


Course Code : WIT-1893

Release Date : 09/01/2016
Expire Date : 10/01/2018
Credits :
PMI PDU 0.50

Course Level : N/A

Passing Grade : 70%
Format Type : eLearning

Returning Subscribers

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