Social Media

Getting Mobile: What You Need to Know About Interacting With Customers on Mobile Devices

Synopsis

The increased adoption by consumers and businesses alike of mobile devices and applications has left regulators scrambling to define rules for location tracking, personally-identifiable information use and collection, and advertising in the mobile space. With the mosaic of state and federal rules and guidance, companies need to clearly understand what they can, and cannot, do when expanding their business model into mobile.

The presenter provides a thorough look at what the regulators have had to say about mobile so far in terms of what things you need to think about in designing the mobile experience for consumers and the issues you need to address as you are reaching out to consumers in the mobile space.

*iPad Compatible



Outline

I. Introductions
    A. Presenter and Topic Introductions
II. Designing the Mobile Experience
    A. FTC Guidelines
    B. The Good and the Bad on Regulation
    C. FTC Cramming Cases
    D. Mobile Privacy
        1. Assess the Data
        2. Privacy Policies
        3. "Just-in-Time" Disclosures and Location Tracking
    E. Social Media in the Mobile World
    F. Telephone Consumer Protection Act
III. Presenter and Audience Discussion
    A. More Mobile Privacy Concerns Addressed
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With influence and presence on both U.S. coasts and abroad, Pillsbury Winthrop Shaw Pittman LLP enjoys an expansive international platform. The firm has 14 offices in global centers for capital markets, energy and technology and provides its clients with the strength of this reach and a commitment to cross-border service and responsiveness. Pillsbury is a leader in its core areas of focus: capital markets and finance, energy, global sourcing, litigation, real estate, technology, life sciences, and communications.





Speaker / Author:

Photo of Mercedes Tunstall

Mercedes Tunstall

Mercedes Tunstall is a partner in Pillsbury Winthrop Shaw Pittman’s Public Policy practice and is located in the Washington, D.C. office. Ms. Tunstall counsels clients on compliance with consumer financial services laws, including unfair, deceptive, and abusive acts or practices, as well as the investigations, rulemakings, and proceedings of the Consumer Financial Protection Bureau and the Federal Trade Commission. Her practice covers a range of consumer products, including deposits, credit cards, reverse mortgages, prepaid cards and electronic fund transfers.

Ms. Tunstall has substantial experience working with clients to develop new financial products and services, including mobile wallets, virtual currencies, and prepaid cards. These engagements typically include negotiating agreements with technology vendors, reviewing technical designs, privacy and data security concerns.

She also works with clients from a spectrum of industries on mobile and other e-commerce initiatives, privacy and cybersecurity issues, and the use of social networking sites for marketing, customer service, and crowdsourcing purposes. She has testified on virtual currencies before two subcommittees of the U.S. Senate Committee on Banking, Housing and Urban Affairs.

Prior to joining Pillsbury, Ms. Tunstall was a partner and practice leader of Ballard Spahr’s Privacy and Data Security Group. Before joining Ballard Spahr, Ms. Tunstall was lead counsel for Global Marketing and Deposits at Ally Financial. She also worked in-house for Bank of America, where she managed all legal aspects of e-commerce, and at HSBC, where she managed consumer financial services litigation.

Ms. Tunstall was a Staff Attorney at the Federal Trade Commission, where she investigated and litigated the Commission’s first Internet hijacking case, among other Internet fraud matters.

Ms. Tunstall received her J.D. from the University of Michigan Law School in 1998, and her B.M., magna cum laude, from DePauw University in 1995.

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Details

Course Code : 775597

Release Date: 08/14/2015


Length: 32min
Recorded Date: 5/5/2015


Format Type: Video
Mobile Compatible


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